Redefining The Changes Brought By Netflix on Selected Broadcasting Students' Film Viewing Experiences

 ABSTRACT

The days of audiences flocking to movie theaters are numbered. Users may now view a broad selection of TV series, movies, and documentaries from the comfort of their own homes, owing to the internet and the emergence of streaming services. 

 However, as the internet became more widespread in the 2000s, a new phenomenon arose: streaming. Streaming services quickly became the cinema's competitor, and movie theaters had to alter themselves in order to compete. Streaming services have advanced significantly in less than ten years, posing a serious threat to the cinema (Lalliard, 2021). 

As such, the purpose of this paper is to learn how Netflix redefines the experiences of selected Broadcasting students. The researchers collected data through interviews. Following data collection, they coded the experiences into emerging themes that came from the students' experiences. With the results gathered through interviews, it shows that there are certain factors that changed their experiences in using Netflix. The Influence of Family and Friends, Web Advertisements, Availability of Specific Films and Series, Intuitive and user-friendly, Exclusive Contents, Level of Interest, Overall Television and Cinematic Experience, and Personalized Netflix Experience are some of these. It has been revealed that Netflix had altered their film viewing experiences in specific ways. However, this does not imply that Netflix has completely changed their preferences for watching movies in theaters. 


Lalliard, C. (2021). Netflix vs Cinema : who’s gonna win ?

https://medium.com/digital-society/netflix-vs-cinema-whos-gonna-win-bd0903989867 

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