Busting the Tube

 1. What were the circumstances (identify the scenarios) that befell the need to hear voices from alternative media and people?


A decade of profound social change propelled by political conflict, inventive action, and ideological opposition


The argument was not just about creating new forms for new content, but also about altering the nature of the relationships between readers and literary texts, spectators and spectacles. This alteration of these relationships was predicated on new ways of thinking about the relationships between art (or more generally "representation") and reality.


Television was a primary target.


In the 1950s, television had a great deal of influence. While the general public was becoming more and more enthralled by its presence, others, in particular intellectuals and media theorists, saw that television served to maintain the status quo while simplifying or removing representations that did not appeal to consumerist demographics. When he referred to television as "a vast wasteland," FCC Chairman Newton R. Minow voiced concern about the detrimental impact of formula-based television programming.


It created social acceptance and rejection through conformity


The Portapak, a new Sony portable camera and recording deck, was released in the midst of the 1960s political unrest despite being intended for small business and industrial applications.


Social activists who saw video as "a weapon and a witness" to be utilized to develop new sorts of representation that were opposed to the pervasive commercialism of the television business and artists who quickly recognized its potential as a creative instrument.


Radical Software and other media visionaries saw it as a tool for creating a decentralized communication system and for generating alternative media content for expressing countercultural ideas outside the confines of mainstream channels.


Media activists viewed portable video equipment as a means to capture a new kind of unbiased, direct-from-the-scene reporting that did not alter reality in any way. The video verité method, which is sometimes referred to as "guerilla television" because its practitioners used video in a warlike operation against network television's hegemony, used technology in an understated manner, going to places where cameras had never been without attracting much attention. Video "reversed the process of television, allowing people access to creation and distribution tools, giving them power over their own images and, by extension, their own lives," which was one of its main draws.


Peoples Video Theater, one video collective, recorded street occurrences on video and brought it back to a loft in lower Manhattan for immediate screening in an effort to spark conversation and "feedback" from the neighborhood. This is a little example of how video activists used it to try and democratically react to social and political events that were happening while also increasing a sense of engagement in the televisual process.




2. What was the difference between then reporting and now? What tools at present can help you become an effective media practitioner today?


The difference between reporting then and now, can be the accessibility and freedom. Freedom of press, to broadcast, to speak up, to inform the countrymen, and able to access the truth. From the book Kate Horsfield - Busting the Tube; A Brief History of Video Art, people were immersed by the art, media and sweeping on it’s social change. Which is also present until today, it is still relevant. 

Most effective tool we can use at this present is through online. There are more audiences in online platform. This can be a corresponding to an item that you need to sell, to rent, to lease or any method can lead into a cashflow. The seller will go to the market, not to make an own market. Same as being a media practitioner, how can you broadcast–scatter a verifiable information into a weak channel? It is an absolute truth that the people today are more louder, relentless and aware about substantial news or truth no matter how its environment is oppressing. 

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